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  • 8 FREE essential plugins for your WordPress site

    If you’re part of the 18% using WordPress for your blog or website, you’ve probably noticed the little plugin icon in your dashboard. Plugins are great tools for adding additional functionality to…

  • Breaking through the email barrier

    Every day, customers are inundated with dozens of emails flooding their inbox. Email is an essential touch point with customers. Whether its providing awareness, product updates, or new promotions, email is a…

  • Design for direct marketing – it’s all about strategy.

    Recently a fellow designer asked me, what is the difference between designing for a direct marketing agency versus a design house or ad agency? I have to be honest it was something…

  • Hey millennials! Direct marketing is not direct mail.

    As a young designer fresh out of school, I assumed direct marketing only involved direct mail. For me, they were easily interchanged synonyms. In my mind direct marketing meant designing repetitive letters…

  • How compatible is your email?

    Anyone who has ever had to program an email for a marketing campaign knows that getting your email to be cross-browser compatible can be a daunting task. First there are the different…

  • Activist or Bully

    Activist or bully?

    Activist: A person who is active in efforts to promote, impede, or direct social, political, economic, or environmental change, or stasis. Bully: A person who uses strength or power to harm or…

  • Do you recognize your customer?

    In today’s economy, small businesses are working as hard as ever to be competitive among consumers. While having a competitive edge is important, some companies can get distracted by focusing on promotions,…

  • Job hunting on the go

    Mobile optimization is on the rise and essential to every industry including job search/recruitment. If you’re currently in a position and looking for a new career, it’s essential to be able to…

  • Direct marketing and me

    Direct marketing and me

    When I first began working at Jacobs & Clevenger I was, of course, nervous like any new hire would be. Not just because it was a new work environment, but because up…