Tips to designing a responsive 2-column email

If you're a designer who is new to designing responsive, multi-column emails, the task can seem a bit challenging. The following guide outlines some best practices to follow when designing and laying out a …
May 20, 2014
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How good design gave safe sex a facelift

As designers, we are often tasked with breathing new life into an old message. This usually requires copious amounts of coffee, sleepless nights and a large scrap heap of failed concepts. Finding a design …
April 9, 2014
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GIFFing out with animated GIFs in email

Animated GIFs. For years these were the bane of many email designers and programmers existence. In fact when I worked for the Chicago Tribune in 2008, animated GIFs were prohibited for any of our …
April 3, 2014
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Going native: native advertising vs display ads

In today's web connected society, marketers are constantly finding ways to reach consumers online. Display ads used to be one of the most trusted weapons in a marketer's online arsenal. Sadly, the effectiveness of …
March 31, 2014
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LinkedIn: Hello content. Goodbye Products tab.

LinkedIn is revamping how Company Pages interact with members. Beginning April 14, Company Pages will no longer include a tab for Products & Services. Instead, they ask companies to promote their content through company …
March 21, 2014
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Ellen’s Oscar selfie direct marketing to Millenials

If you were one of the 43 million people watching the Oscar's this Sunday, you no doubt witnessed the celebrity selfie tweeted round the world. During the 86th Academy Awards, host Ellen DeGeneres snapped …
March 4, 2014
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Lessons learned from 10 years in design

Birthdays. A reminder that another year has gone by, and you are another year older. If you're like me, your birthday is a time for reflecting on the events of previous years and contemplating …
February 25, 2014
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Beat Chiberia with integrated campaigns

If you're living in Chicago, you've no doubt become acquainted with the phenomenon known as "Chiberia." Subzero temperatures, powerful wind chills, and inch upon inch of snow, have bared down on the city since …
February 19, 2014

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