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  • Pride month 2014

    How big brands are targeting Pride month 2014

    In case you missed it, President Obama officially declared June as Pride month for the LGBT community. Although many states have celebrated LGBT Pride in June since the 1969 Stonewall riots, it’s…

  • Ellen's direct marketing selfie

    Ellen’s Oscar selfie direct marketing to Millenials

    If you were one of the 43 million people watching the Oscar’s this Sunday, you no doubt witnessed the celebrity selfie tweeted round the world. During the 86th Academy Awards, host Ellen…

  • Twitter? I don't even know her.

    Twitter? I don’t even know her.

    I came to Twitter late in life. While I’ve had an account since 2009, I rarely engaged in the Twitter community. I didn’t fully understand how it worked or what the benefits…

  • My favorite campaigns of 2013

    A few of my favorite campaigns

    As 2013 comes to a close, it’s time to look back at some of the most entertaining, creative, innovative and engaging marketing and advertising campaigns. In keeping with the seasonal spirit, I’ve…