Have you noticed the increase in mustaches in your community? It could be that you have moved into an undisclosed hipster location. Or you could be witnessing the multitude of men supporting Movember. Movember is the month formerly known as November, dedicated to raising awareness and funds for men’s health. The key areas of focus are prostate cancer, testicular cancer and mental healh issues.
Movember is a great example of a grass roots marketing effort that has grown significantly over the years. Social media plays a key role in building awareness and raising donations. Movember began with 30 Mo Bros in Melbourne, Australia back in 2003. As of 2012, those Mo Bros have grown to over 1 million Mo's, with the mustache becoming the face of men's health awareness. And it's not just men who are getting involved. Women, or Mo Sistas, are also championing the cause.
I know that November is typically a time when many charities are seeking your help and contribution. However, I ask you to take a moment to think about the men in your life and how important they are to you. 1 in 2 men will be diagnosed with cancer at some point in their lifetime. That's a scary statistic. I encourage you to get involved with Movember. One way is by donating to a registered Mo Bro or Mo Sista. If you don't know one, I have two of my friends who are currently sporting a stache and accepting donations. Not only are they rockstar kickball players, but they have killer mustaches. You can visit their pages below to donate:
You can also go to us.movember.com to learn more about the organization, men's health information, and find schedules of events in your area.
So men, the next time you see a bro with a stylish stache, stop and take a moment to think about your health. Are you doing everything you can to keep healthy and live longer (women are kicking our buts in this btw)?