February 24, 2015No Comments

2015 digital marketing conference picks

To be a graphic designer in the digital marketing arena, is to be in an industry of constant change. New technologies, new trends and new ways of communication are constantly introduced. In order to stay relevant, it is important to keep your skills and knowledge up to date. One of my favorite ways of doing this is by attending digital marketing conferences. In my experience, digital marketing conferences are a much more engaging, and many times a more cost-effective, way to continue design and marketing education. Digital marketing conferences offer other benefits such as:

  • Discussing common issues in your field
  • Learning new skills and techniques
  • Growing your network of peers to enhance your professional knowledge base
  • Discovering new technologies
  • Getting out from behind your computer screen and engaging in social interaction
  • Rekindling your passion for design and marketing

There are dozens of digital marketing conferences offered every year. While I would like to attend as many as possible, unfortunately a little thing called a job gets in the way. Were time and money not an obstacle, I would attend the following digital marketing conference in 2015.

Summit. The Digital Marketing Conference

When: March 9-13, 2015
Where: Salt Lake City, Utah
Summary: Reinvention is a journey. Continue yours at Summit. The digital landscape is changing and marketers need to reinvent themselves and their strategies to succeed. Join over 5,000 marketing leaders at Adobe Summit to explore the latest trends, ideas, and best practices for getting better results from your digital experiences.

Click Z Live New York

When: March 30-April 1, 2015
Where: New York, New York
Summary: With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivalled forum to hear from world-renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaign.

An Event Apart

When: May 11-13, 2015
Where: Boston, Massachusetts
Summary: The design conference for people who make websites. An Event Apart Boston is an intensely educational learning session for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you’ve been waiting for.

SmashingConf New York 2015

When: June 15-18, 2015
Where: New York, New York
Summary: After the great success of last year’s New York conference, we’re bringing the SmashingConf back to the Big Apple. The rules haven’t changed: “2 days, one track, 18 brilliant speakers, and hands-on, practical and useful talks.” As always we have phenomenal speakers lined up.

Inbound 2015

When: September 8-11, 2015
Where: Boston, Massachusetts
Summary: INBOUND fuels the passion that drives the most innovative and successful business leaders of our time. INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2014, we had 10,000+ attendees from all around the world and we're excited to be bigger than ever this year.

December 15, 2014No Comments

5 digital marketing trends for 2015

As 2014 draws to a close, businesses begin to evaluate their marketing plan for the coming year and which agencies are best suited to help them achieve their goals. With technology continuously changing at the speed of light, agencies that know how to traverse the digital landscape will be standing in the forefront of 2015. As with every new year there will undoubtedly come a wave of fads and trends for the marketing community. Below are a list of 5 digital marketing trends to watch out for in 2015.

Content marketing 2.0

For the past few years agencies have been telling their clients to get on board with content marketing. Content marketing has become a channel most businesses know they need to invest in. In fact a recent survey found that 83% of B2B marketers use content marketing. The problem though is that many businesses don't have a documented content marketing strategy. In 2015, content marketing will evolve to focus on areas such as:

  • A documented strategy with content marketing as a sustainable and measurable channel
  • Attention to ROI
  • Integration of content marketing through all channels
  • How to distribute content efficiently and more importantly economically
  • Looking holistically at the digital experience of distributed content, as well as incorporating more supporting videos, graphics and images

Think mobile first

One area in digital marketing that continues to grow year after year is mobile. Businesses can no longer ignore the mobile market place. With over 61% of adults in the United State owning a smartphone, businesses have to think mobile first in order to remain competitive. Mobile versions of websites are being replaced by responsive websites or mobile apps. Mobile open rates for email have grown 180% in last three years. If you're not creating mobile optimized emails, you're not offering an optimized experience for your target audience to engage with.

Evolution of data in digital marketing

More and more consumers expect brands to know who they are when communicating with them. And digital marketers know this. In fact, 78% of marketers today believe that data-driven marketing via digital channels is the path to new growth. However, it's not enough to just put a person's first name in the salutation of an email. This practice has become so standard that it provides little differentiation from a form letter. Expect to see an evolution in digital marketing of how both quantitative and qualitative data is used to provide a more customizable and personalized experience for a targeted audience. Think triggered emails with customized content based on a users previous behavior. Or driving your audience to PURLs with variable information based on where they are in the purchase cycle. Collecting data and using it in a relevant, targeted, personalized way will allow marketers to stay competitive in the digital environment.

Meet your Marketing Technologist

In order to be nimble in the ever-changing digital marketing environment, it is important to have people on your marketing team who understand digital technology. In 2015, expect to see the title "Digital Technologist" pop up. These people are not just thinking about digital marketing. They understand the technologies that are out there to make digital marketing effective. These individuals know about the latest mobile device view port standards, are up to date on banner ad guidelines for social media and mobile, and are testing out the latest IOS before you get your first cup of coffee. Competitive agencies will incorporate these people seamlessly into their marketing teams.

Video steps up relevancy to content marketing

Video is still one of the most effective ways to reach an audience and create engagement with a brand. Currently YouTube receives more than 1 billion unique visitors a month. Thanks to HTML5 video players, Vine, Vimeo and YouTube, it's never been easier to access video across both mobile and desktop devices. Expect digital marketers to experiment with ways to incorporate video into their content marketing efforts to increase visibility, as well as, provide context around content.

In a nutshell, exciting things will be happening with digital marketing in 2015. Are you prepared for 2015? What digital marketing trends/fads do you think will develop in the coming year?

Let's connect.

© Justin Herren 2022 | Creative strategist + design lead