Style Tile for Site Redesign Case Study

Client: Village Inn

The Brief

Village Inn is a family style restaurant with more than 200 locations in the United States. Their website had become dated, and wanting to remain competitive, they decided it was time to revamp their current site. Working with wireframes provided by an outside vendor, my task was to create a style tile that could be turned over to the developer for further implementation.

The Solution

With no previous style guide to work from, my direction was to incorporate elements from their recently redesigned print menu, while maintaining a clean and modern look. As you can see from the style tile, I was responsible for establishing an online font, secondary online colors, typographic hierarchy, icon stylization, navigation and other UI elements. The biggest challenge was utilizing their primary orange color without having it dominate the design.