iPay Solutions developed a mobile banking app as a product offering for its base of 0ver 4,000 financial institutions. In order to help drive adoption of this new product, a multichannel campaign, “Speed of Life,” was developed.
The “Speed of Life” concept allowed customers to identify with the business of everyday life and the need to manage their finances on the go. “Speed of Life” explains to customers that no matter where they are or what they’re doing, online banking is available to them. A sense of movement and energy is used throughout the creative.
“Speed of Life” exceeded the expectations of iPay Solutions. The FAQ page had a conversion rate of over 40%, while the demo video landing page had a conversion rate of more than 20%.