iPay Solutions required a tool to allow financial institutions (FIs) additional customization/branding options for their email campaigns and landing pages.
The MyFI Marketing Tool was developed to address this need.
The majority of iPay Solutions FIs are smaller companies, and many do not have an IT department or a dedicated person to handle their online marketing. With this in mind, the MyFI marketing tool was designed to provide users with:
- Intuitive navigation
- A user experience with a small learning curve
- Multiple areas for branding/customization
- Ability to apply changes across multiple campaigns and email streams
- The option to enroll in additional online marketing campaigns
The finished product incorporates market place research, along with flat UI design, to create an interface that addresses all of the user's needs. Upon completion of the tool, an announcement email campaign was deployed to FIs. After the announcement campaign, over one third of the iPay's 4000 FIs had signed up to use the MyFI Marketing Tool.