Jacobs & Clevenger needed to target companies within the financial industry for lead generation. They wanted to leverage their experience with more than 3600 financial companies as a way to break through. From this, the "Formual 3600" campaign was developed.
"Formula 3600" was a multi-channel campaign including, direct mail, banner ads, email and a landing page. The creative theme juxtaposed infant-like imagery against a digital background, while the message spoke to the "secret formula' of J&C marketing. The direct mail, email and banner ads all drove to a lead generation landing page.
The campaign helped generate multiple leads for the new business team.