As graphic designers, it's important to know what's going on in our field. We have to keep current on new technologies, inventive campaigns and creative trends. Design inspiration is everywhere, and below are my creative picks for what inspired me this month.
I never thought I'd give America's Next Top Model credit for design inspiration. However, on cycle 20 of the show, Ms. Banks introduced Flixel as the new medium for showcasing the model's photograph. Flixels are credited as a new medium for "living photography." Essentially by using the Cinemegraph tool, you take footage of your subject as they pose with moving elements in the background. You then, highlight the still from the footage that you think is your best shot. Once your still is selected, you mask out the area that you want to see movement and let the footage keep playing in the background. The final product is then exported as an animated GIF or movie file. Flixels are meant to show subtle movements within still photograph.
Currently Flixels are used primarily on social media platforms like Tumblr and Instagram or for digital displays. I'm excited to try it out and see if this medium could be incorporated into online marketing materials such as banner ads or landing pages. Tyra Banks, thank you for this design inspiration.
Dollar Shave Club caught my attention several months ago. As with most marketing, timing is everything. I happened to be in the market for an affordable, quality razor and this just happened to pop up in my social media feed. After clicking the link, I was immediately drawn into the product by the clever marketing and design from the company.
First there's the design of the website. The website gives a feeling of masculinity and playfulness, but also alludes to the era of old school barber shops. The site also has fun with typography, utilizing various fonts and hierarchy. The colors are vibrant and inviting, giving additional life to the page.
From an online marketing standpoint, this site has a lot going for it. It's responsive which allows users to have a similar experience across platforms. It leads with a promotional video, that customers can share through social media. As research has shown, consumers enjoy watching online video ads and engaging with them (and I was no exception). The call to action for the site is bold and clear. The navigation is simple and prominent, providing a clean user experience, while also cross-promoting the additional products. The primary product is clearly showcased. An incentive referral program is mentioned to drive action. And finally, the site establishes legitimacy by showcasing the media outlets that have featured the product.
This brand has a lot going for it: great design, marketing through multiple media channels, and creating a dialogue with its audience. Not only did Dollar Shave club offer me design inspiration, but they also converted me into a satisfied customer.
I'm a sucker for a simple design aesthetic. Some might take that as an insult. However, I think it's a high compliment. As my mama used to say, it takes a lot of work to make something look simple. The layout and design for the WebVisions Chicago Conference website is no exception. I love the use of typography, flat graphics and neutral color palette. I'm not overwhelmed by content or flashy imagery. It's a quick, scannable read that let's me know what it is, when it is, and where to get more information. Sometimes as designers, we get sucked into a head space that everything needs bells and whistles. This is a great example of how all you need is good hierarchy, typography and a sense of balance to create a nice design.
Infographics have become increasingly popular over the past year. They present complex information in a quick, clear and scannable way. WDL recently compiled a list of 20 Webdesign infogrpahics, which offer great design inspiration. Each infographic design is unique and uses both flat and photo-realistic elements. Warning: there are 20 examples, so you may want to grab a cup of coffee and donut as you take it all in.
This month what helped drive your design inspiration?